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Print Solutions - Introducing a new product

By  Mlb Print Management |   | Posted in " business case, faq, print broker, printing advice, promotional items, trade show "

Promoting your brand, especially when it relates to consumer goods can get a huge boost from printed media. In-store displays must attract the attention of customers, product packaging needs to communicate the advantage your product offers over the next product on the shelf, and even before a product hits the store shelves, manufacturers need to motivate retailers to give valuable shelf space to their product. In each case, printed materials contribute significantly to the perception of the brand. Coordinating each element of your brand promotion can sometimes involve several different companies providing different print products, where ensuring that your brand guidelines and……

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What is a Print Broker?

By  Mlb Print Management |   | Posted in " business case, print broker, printing advice "

What is the advantage of using a Print Broker? We all use brokers every day...Think about your last grocery shopping experience - did you go to several farms to purchase your meat and vegetables, then to a baker to get your bread? Did you visit a factory to buy cleaning supplies and a dairy to select your cheese? If you’re like most people when you go grocery shopping you go to a grocery store. The role of the grocery store is to collect all the products that you would like to purchase under one roof, give you some choices allow you to……

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